Words, designs, or anything that represents a brand identity or a brand name related to products or services needs to be properly protected. The brand identity usually starts with the primary product’s name or the company name of a service-based company.
Even if you do not register your copyright, you own the copyright as soon as you express it in a format that is original and fixed. For instance, you can create a software program for your business. This program is copyrighted without any formal action on your part, but only certain parts may be protected.
Do you know where the value of your company resides? Trade secrets include the information that must be kept secret in order to maintain your competitive advantage. It also must be treated as confidential and can include compilations, formulas, marketing ideas, devices, financial information, technical know-how, customer information, and supplier information.